Preston McPeak
Senior product designer. Complex systems, considered craft.
For over 8 years, designing complex, workflow-driven products has been the throughline of my career. Most recently at PwC, I worked across tax compliance platforms, internal tooling, and HR systems. My work sits at the intersection of visual and technical thinking, and I am drawn to problems where the underlying logic matters as much as the final execution. [CLOSING SENTENCE — to be determined]
How I think
Dig deeper
A project brief usually describes a symptom. I keep digging to find what is actually broken, and that work usually clarifies where the project should go before a line gets designed.
Bridge the gaps
The interesting work lives between features, between teams, between systems. I pay attention to what is missing or misaligned and figure out how to connect it.
Ask the obvious question
The most useful question in any project is the one nobody is asking. Approaching problems like a beginner, without assuming what is already settled, is how teams get to clarity faster.
More voices, fewer blindspots
Good decisions come from diverse perspectives. Bringing in collaborators early surfaces the challenges you did not know to plan for, and makes the work more defensible when it matters.